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Improve your quality of life.

'Live Smarter' is a way for you to automate your world.
Make the impossible lifestyle possible with smart technology.

Meet the Team

Ideaing has one mission - to help you shop and live smarter. Our team is passionate about technology like nobody else on this planet and over the past 15 years our founders have been so obsessed with technology and shopping, having previously created successful businesses to help consumers save money and make smart buying decisions. From smart shopping to smart living, a lifestyle that incorporates ‘smart’ is the DNA that fuels Ideaing.com.

Ideaing’s content have been featured across the internet on some of the most popular brands such as Entrepreneur.com, HuffingtonPost.com, Business.com and many others.

Why should you care about ideaing? It’s simple: we help you save money and embrace a more efficient lifestyle. We don’t believe in just providing product specs, we pride ourselves in providing solutions. Our team researches and thoroughly tests products we showcase from straight out of the box setup and install guides to inspirational alternative product ideas. We’re dedicated to showing you the benefits of using and incorporating the best products into your life. We’re not just writing to write or selling to sell, we ‘idea’ by creatively exploring what these revolutionary products can do for our lifestyles. And when you’re ready to buy, we steer you in the right direction, promoting only the lowest prices on products, be that from our own store or from our partners. From smart home devices and entertainment electronics to apparel and groceries, we only recommend products & services we’d recommend to our friends and family.

It is our passion to help and inform you on all the latest and best shopping deals. If there is anything that you need us to help you with, please contact us at any time.

David Bethune

David is the Co-Founder of Ideaing and avid gadgeteer, early tech adopter, and compulsive tech guinea pig. David eats, sleeps, and lives technology, but most of all, he is an ambassador and an advocate of how technology can help simplify and improve people's lives. Always reading and absorbing new information, David strives to be a disseminator of technological knowledge to elevate our societies technological awareness. With his business partner and long time friend, Thai Nguyen, they hope to change the world for the better, one smart gadget at a time.

ThaiTan N.

I’ve been a technology addict since I was 10 years old, and it started with the first Campaq PC and Atari. Technology has been the essence throughout my life and career. From work, to play and from home to travel. Ideaing was founded to help you shop smarter and embrace technology. We're here to help.

Dr. Anh Ngo, MD
Investor and Board

Clear. Simple. Easy. This is how Smart Tech makes my life. As an early adopter since the 1990’s, I am an avid advocate for technology’s integration in daily routine. It opens my doors, vacuums my house, and even makes my coffee. In some ways, I'm dependent on it. And yet, I believe I can survive without it - for a short while, at least. I hope our insights provide you with the tools, knowledge and inspiration to integrate these simple innovations in your everyday life.

Stuart Campbell
Editor in Chief

I love tech gadgets and DIY home improvement - so my love of smart home products comes naturally. There are so many things to do when customizing your own smart home, and I enjoy creating articles with tips, how-to's, top ten list, buying guides, and more so that everyone can make informed decisions on what products are best for them. I hope you enjoy our site, and if you want to swap tips or let me know of a cool home automation project you have going on, please let me know!

Dr. Sonja Bethune, Psy.D
Product Expert Author

Dr. Sonja Bethune has over 18 years of experience in the field of psychology fulfilling various roles, such as a supervisor, trainer, director, educator, and therapist at various psychiatric hospitals, schools, and mental health clinics in Southern California. In 2014, Dr. Bethune co-authored and published a book titled Online Instructor Sanity: Tips and Tools to Bring Joy to Your Online World, which provides online instructors encouragement, guidance, and teaching strategies. In 2015, she co-published a journal article in the Online Learning: Official Journal of the Online Learning Consortium titled Implicit Bias and First Name Stereotypes: What Are the Implications for Online Instruction?, which we investigated whether there is a relationship between implicit bias toward race or ethnicity and student first names. In late 2017, Dr. Bethune authored a critically acclaimed article on social media addiction titled Causes of Social Media Addiction & Illness, exploring various causes and effects of how social media impact our daily lives.

Aiza Coronado
Product Expert Author

As a tech copywriter who grew up with the internet, I remembered my heart skipping a beat every time I hear my dial-up modem screech. My fondness for tech led me to jumpstart my engineering career in the semiconductor industry. But then, my love for writing got the better of me and I compromised. I started writing product descriptions of tech products, found work with a SaaS company, and started publishing articles on OhGizmo. Here at Ideaing, I want to help you discover smart travel and smart body products that will make your lives awesome and convenient at the same time. And just a fair warning: Once you go smart, you can never depart.

Nicole Van Zanten
Product Expert Author

Nicole is a smart home enthusiast, loving products that are ideal for city and urban apartments. She is based in Vancouver, Canada. Working with globally recognized brands throughout her career, Nicole is a digital and social marketer at her core. Focused on building brands and delivering ROI through digital media and inbound marketing, Nicole brings an industry-leading strategic mind to each and every client. When she is not developing strategy and engaging online, Nicole is focused on endurance racing and hiking in the worlds most beautiful mountain trails.

Briley Kenney
Product Expert Author

Briley is a tech enthusiast, and he loves all things electronic and gadget related. Currently, he writes for Ideaing, Vulgamer, SmartWatches.org, and a prominent SEO company. After outfitting my new home with a Wink Hub, Schlage Camelot lock, and My-Q garage door opener I realized my true love for smart homes. The rest is history.

Laura Hunter
Product Expert Author

Laura Hunter is a writer living in Los Angeles, California. She loves home improvement projects, and helping people learn about smart home technology! She is also a producer, writer, and actress living in Los Angeles, California. When she’s not making art, she works in marketing & web design. Laura is a proud SAG-AFTRA member and guest speaker at the SAG Conservatory, is the assistant editor-in-chief of Ms. in the Biz, and is the co-founder of New Girl Pictures.

Kara Kamenec
Product Expert Author

A former PCMag and Askmen editor, Kara is a commerce-to-content professional with a fusion of corporate and start-up, media, editorial, and marketing backgrounds, and over 9 years of experience overseeing editorial, social, web, and creative brand identities. Originally from the Midwest - and naturally an avid Michigan State University fan - Kara now resides in downtown New York City where she advises various editorial publications on their content strategies and oversees marketing for a handful of dating startups. As a tech blogger turned sex and dating columnist, she now dives into lifestyle editorial, providing commentary and advice on men's lifestyle and health, millennial trends, and, most frequently, dating and sex topics with bylines including those in PCMag, AskMen, Elite Daily, The Huffington Post, Yahoo!, and others.

Jade Cutler
Product Expert Author

I’m Jade. I’ve been a lover of the written word, travel, exploration and beautiful things my entire life, so it’s no surprise that I ended up becoming a writer myself. After obtaining degrees in Philosophy, Psychology, Women’s Studies and English Literature, I’ve freelanced professionally for the last four years, working on topics ranging from health and well being, to pop-culture, academics, fiction and everything in between. That said, technology is one of my favorite topics and that is what brought me to Ideaing, where I work as a writer and Smart Home and Entertainment specialist, based out of Denver, Colorado. Additionally, I love to find and learn about new technology, unique decor and generally anything that makes life easier or more interesting. Then, I enjoy taking what I've found and sharing it here with everyone so we can all benefit from smarter and more beautiful spaces within our own lives.

Christina Tynan-Wood
Product Expert Author

I have been covering technology for national magazines since before Sergey met Larry or Bill met Melinda. I've had columns in tech magazines (PC World, PC Magazine, Yahoo! Tech) and women's magazines (Family Circle and some that don't exist anymore). It has been wild fun watching from the from the front row as technology changed the world. I can't wait to watch as the Internet of Things transforms our homes.


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