There is no doubt that the wearable business is huge. It has been reported that the wearable industry was valued at $15 billion in 2015 and is estimated to be worth $25 billion by 2019. That’s a significant jump, and the focus of many businesses throughout this calendar year and beyond is women. Why? Because more women than men say that they are solely responsible for financial decisions in their household. So – manufacturers – if you want to target the decision maker for purchasing your product, it’s time to look at the female segment.
Wearables for women and men differ greatly. From fitness watches that are ideal for a man’s wrist, but are far too big on our own wrists, to heart rate monitors that don’t take into account our sports bras that often get in the way (worst), wearable companies are still figuring out the landscape between these two genders.
That’s exactly why I set out to find the best wearables for women in 2017. Since it’s so important to find a wearable that works for you, one that is custom to your body and unique needs, we should be looking for wearables that are made for us. Though the landscape is still to be determined, there are some companies that are making waves in the women + wearables market. And to them, I tip my hat.
Find out my 7 favorite wearables for women below that you need to check out now.
1. Safelet Bracelet
When I worked in an office and walked home at night, I would often feel nervous. Although I lived in a great area of town, I had to pass through a few streets that were often suspect. It was unfortunate, but I would find myself walking at a quick pace (or sometimes even running) just to pass through those streets. Products like the Safelet bracelet were not around a few years ago, so I relied on being on the phone with a friend or even cheekily sharing my location on Instagram or Twitter just to be safe.
The Safelet has set out to revolutionize women’s safety. In an emergency, we know that it can me impossible to reach for your phone quickly enough. This smart bracelet does the calling for you – it instantly alerts your friends and family where you are and that you need help. And it’s just that – a bracelet. No one would know that this is actually an emergency life saver.
The product works when you press down on two buttons on the side of the bracelet. From there, your guardians will receive an alert, along with your location and guidance on what to do. Now that’s safety.
The Safelet comes in three different colors and is available here for $129.
2. Willow Breast Pump
I didn’t realize how annoying breast feeding was until I had friends who went through the process. Babies are always eating – crazy! Whether we were going out for lunch at a local restaurant or they came over to my apartment as we caught up on the latest episodes of Scandal, they were always breast feeding or pumping.
The old school breast pumps are clunky and, quite frankly, pretty gross. I felt bad for my girlfriends each and every time they took out these contraptions.
So, when I came across the Willow a couple of months ago, I immediately forwarded it to them. And they pre-ordered immediately. Why? Because the Willow is a revolutionary breast pumping product. It’s the only smart breast pump that fits in your bra and moves with you wherever you go. You can wear it all day (literally) and it’s so small and quiet, no one will know that this product is actually working for you. The best part is that every aspect of Willow — from the pump’s design to the milk-tracking app — is designed to keep you in the know. Through the app, the product will sense your let-down and will transition based on your body’s own unique milk production and timing. No need to wait until a set time – the app will know when you’re ready to produce.
The Willow is FDA approved and is set to be released in Spring of 2017 and will be available for $429.
Ladies, I feel you. A long day at work while you’re on your period can suck. Constantly changing your tampons, sometimes far too frequently, can just get in the way. Sometimes it’s tough to be a girl, isn’t it?
That’s why the world’s first tampon monitor, my.flow, is on my list. my.flow allows you to to check out full your tampon is through an associated app. The small wearable attaches discreetly to your pants (or shorts, or underwear). It feeds a string from the tampon to the wearable, which tracks how full your tampon is, sets custom notifications and looks at your flow history.
It might not be a smart wearable that you want to wear all the time, but the first day or two of your period would be a huge time saver.
my.flow has not yet announced a release date, but we’ll be sure to keep track of this product as it is released.
4. adidas Heart Rate Monitoring Smart Bra
One of the biggest annoyances I have with heart rate monitors is that they can sometimes be irritating to wear for hours on end. If I’m doing a long ride or a long run, wearing a heart rate strap for a few hours can irritate my skin. I see the value in wearing it, however, as it is so important to monitor your heart rate over time.
When I came across the adidas Heart Rate Monitoring Smart Bra, I was intrigued. This product features exclusive heart rate sensing technology that is knit directly into the fabric, which means that no chest strap is required. The heart rate sensing fabric captures heart rate data during your workout, so you get all of the features of a chest strap yet without the annoyance. The device can pair with Polar, Garmin, Runtastic, Wahoo Fitness, Zephyr and more.
adidas Heart Rate Monitoring Smart Bra is priced at $59.99.
5. First Response Digital Pregnancy Test
When you’ve made the decision that you need to pee on a stick and get your results fast, it can be both a joyous and nervous process. You want to know – and you want to know fast. So, what if I told you that a product could provide the results 6 days prior to a missed period?
That’s exactly what the First Response Pro Digital Pregnancy Test Kit does, but it goes one step further – it connects via Bluetooth to an associated app, which provides you with step-by-step test assurance that walks you through the process as you go. It displays your results, and provides post result support for the next 9 months, suggested next steps and more. The First Response Digital Pregnancy Test is available for $14.47.
6. La Roche-Posay UV Patch
I am so cautious about the sun and my skin, and you should be, too. Basal cell carcinoma (BCC) is the most common form of skin cancer, with more than 4 million cases diagnosed in the U.S. each and every year. That’s why we need to be aware of our skin and sun time, and wear appropriate sun block.
You can also be aware of your sun habits with La Roche-Posay’s UV Patch. This UV Patch is a transparent adhesive that is applied to any area of your skin. The patch changes color when it is exposed to UV rays, which indicates your exposure level. In addition, it pairs with an associated smartphone app that provides up-to-date data on your level of UV exposure, provides feedback on your level of risk and tells you when to re-apply your sunscreen.
The La Roche-Posay UV Patch is not yet available to the public, though you can join the waiting list for more information here.
Women are multi-taskers. We do one million things at once, whether it’s balancing work, making dinner, taking care of kids and planning date night. We fall asleep thinking and dreaming of one million different things, from tasks to responsibilities around the home and work.
Senstone is making their smart wearable with women in mind. From a bracelet to a clip to a pendant, they have created a wearable that looks like jewelry. The purpose of the Senstone is the take notes as you go throughout your day. Biking and have a great idea? Touch the Senstone and start talking. It’ll take your notes as you move throughout your ride. Running? It’ll do the same. Falling asleep and have a great new campaign idea? Tap on your device and it’ll take notes, too. The notes are connected to the associated smartphone app so you can view when you get home or wake-up in the morning.
The Senstone will be launching soon on Kickstarter here.
When choosing a smart wearable, it’s important to consider something that will work for you. For us women, for example, we tend to have smaller wrists, which means that certain wrist wearables won’t work for us. We also need to be mindful of undergarments like bras or sports bras, certain clothing that fit our bodies, devices that adapt to our lifestyles and more. That’s exactly why I compiled these 7 Smart Wearables For Women that you need to know about this year. From breast pumps and safety bracelets to UV awareness and smart jewelry, there are devices that will work for females around North America.
Have any you ladies found other smart wearables that you rely on? Let us all know on Twitter!