American homeowners receive an average of 27 packages a year, with 26% of homeowners (like myself) receiving at least one package a week. That is, according to a new study commissioned by August released today. With the unbelievable growth of Amazon Prime, subscribe & save, and a growing presence of larger online boutique shops such as this publication, it’s no wonder that August’s study found that a staggering 11 million home owners reported being a victim of package theft in the last year.
In fact, the number one cause for concern among homeowners is the upcoming holiday season, with 81% of the 1,0001 homeowners polled saying they think that thieves will likely be more brazen in their thefts knowing that there are more packages being sent this time of year. This makes sense logically as 63% responded that they will receive more packages during the holiday season. Buying presents like toys, electronics, and of course smart home goods, increases the chance that the big box in front of your door is a valuable item verses being bulk toilet paper.
And what happens to homeowners that are victims of package theft? August says that 76% get angry, but that the main preventative measure taken by 49% of victims for subsequent deliveries is to simply stay home when they expect a package. Given how busy most of us are, even for stay-at-home parents, that is a very inconvenient solution.
When homeowners were asked if a doorbell camera would increase their comfort, victims of package theft responded positively by a roughly 10% margin above other homeowners in almost every scenario. And although 81% of homeowners felt more comfortable with the idea of a smart lock and video doorbell, 94% of previous package theft victims felt more comfortable with the idea of these smart home security products. These numbers are in line with another study from earlier this year that indicated that security was the driving motivation behind 90% of smart home purchases.
So what’s the solution to package theft? According to August, if you can’t be physically present when your packages are delivered, you should be virtually present via their video doorbell and smart lock. These smart gadgets can help homeowners in various ways.
When a package is delivered, the first advantage of having a smart doorbell is that you can get a notification and see exactly when your package is left on your doorstep. If you have special instructions for the deliveryman, you can chat with him via their doorbell in real time. On the other side of things, if a thief comes to the house to steal a package, you can see them coming and try to scare them away with your voice. And if your package is nabbed, you have video evidence for the police and your online vendor.
Should you combine the smart doorbell with the smart lock, you can even unlock your door remotely for a deliveryman so they can leave the package inside your house, and then lock the door behind them immediately after. If you have a high value package, this is a viable way to make sure it is completely safe.
Considering that August’s study says that 75% of packages are stolen during the day, while you’re at work, yoga, or dropping off the kids, it’s no wonder that August’s products are so popular.
For more details of August’s study, see their whole infographic here.