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Compare and Contrast: The Best Smart Electric Toothbrushes of 2023

Today we are looking at the Best Smart Electric Toothbrush 2023. Let’s be honest, there is nearly an endless number of electric toothbrush brands and models on the market today. Trying to figure out what’s the best models and version is a task that you can easily spend many hours or even days researching. We try to help you by taking some of the guesswork out of the process to come up with our smart toothbrush buying guide. If you have never used an electric toothbrush, you should certainly invest in one to give yourself some of the best mouth, gum, and teeth hygiene.  Don’t take our word for it, check out this 11-year study that found the long-term impact on powered toothbrushes.

Deep Cleans for hard to reach areas - Best Electric Toothbrushes

According to Dentists of America, we are recommended to brush our teeth two times daily, for two minutes each time; however, one in four adults don’t brush twice a day, including a third of men. Yikes. With that, teeth and smiles are rated the second most important attraction feature, after personality, and the most important body feature surveyed. In contrast, nearly half the population is unhappy with their teeth.

Thankfully, smart and connected devices help make the process of taking care of our dental hygiene easy and efficient. They combine Bluetooth wireless technology that wirelessly transmits your brushing behavior to your phone’s app. With the advent of electric toothbrushes, teeth brushing is so much easier; the process has even been made better in removing plaque and build-up tartar.

With options on the market, we’ve pulled together eight products that we love. It’s a mix of adult and children’s toothbrushes so, if you’re a parent struggling to get your child to brush his or her teeth, you’ll want to read this.

Not only are these ranked highly on Amazon, but they are also innovative toothbrushes that we feel can be used by everyone.


Why should you trust Ideaing?

We pride ourselves on providing truly objective insight into our reviews and recommendations. We spend many hours researching, analyzing, and testing products. Below are our top picks.


Best Smart Toothbrush Comparison – 2023



1. Oral-B iO Series 9 Electric Toothbrush – Best Overall (But Pricey)

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The Oral-B iO Series 9 Electric Toothbrush is a high-end toothbrush that claims to offer a superior cleaning experience with its magnetic drive, 3D teeth tracking, and smart pressure sensor. It also has a color LCD screen that shows different modes and feedback.

Overall, the Oral-B iO Series 9 Electric Toothbrush seems to be a good option for improving your oral hygiene and getting a personalized brushing experience, if you can afford it and are interested in the latest technology. However, you may also get similar results with other cheaper and simpler electric toothbrushes.


  • Thorough cleaning with micro-vibrations
  • Quiet and smooth motion
  • Real-time feedback on brushing habits and technique
  • Detailed brushing reports on the app
  • Travel case with power cable



  • Expensive brush and heads (starting price is $329.99)
  • Location detection is not very accurate
  • Battery life is not very long


2. Oral-B Pro 1000 – Best for Most People & Affordable

Oral-B Pro 1000 CrossAction Electric Toothbrush, Black

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Did you know that more than 80% of American adults suffer from a periodontal disease caused by plaque formation? With dental costs high, we should all be cognizant of how we can be impacted by plaque. That’s why Oral-B developed the Pro 1000, a toothbrush that removes 300% more plaque along the gum line, which makes it best for most people!

I really love the simple additions to this toothbrush. Complete with a pressure sensor, a 2-minute timer to remind you to keep brushing, and a 3D white brush head, the Pro 1000 makes the top of our list an easy decision to make. This comes in the colors Black (featured) and White.

If plaque is your enemy – and, let’s face it, it is the enemy of most of us here in America – this device is for you. It offers much more than a traditional, “dumb” toothbrush could provide. This has a 4.7 out of 5-star rating with over 46,000 reviews as of this writing on Amazon.



  • Removes up to 300% more plaque than “traditional” toothbrushes
  • 3D white brush-head
  • Pressure sensor


  • No real cons but there are cheaper electric toothbrushes


3. Philips Sonicare DiamondClean Smart 9300 – Best Premium

Philips Sonicare DiamondClean Smart 9300 Rechargeable Electric Power Toothbrush, White, HX9903/01

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The first time I read about the Philips Sonicare DiamondClean smart toothbrush I thought, “Wow, is there anything this toothbrush can’t do?” As one of the newer smart toothbrushes on the market, it takes the cake as our number one favorite product for this list. Why? Because it removes up to 10X  more plaque and improves your gum health up to 7x in two weeks.

For somebody like me, who literally lives on coffee in the early mornings, this is the perfect toothbrush for me. Specifically, it includes 3 different smart brush head types, 4 modes of cleaning, and up to 31,000 brush strokes per minute. Additionally, the Philips Sonicare DiamondClean 9300 includes in-app coaching, pressure and location sensors, a premium travel case, and a glass wireless charger.

“You’ll be thoroughly impressed”, says one user on Amazon. Many users say that upgrading was the best decision they made for their mouths. Users love the easy charging and waterproof, seamless design. It also pairs very nicely with Amazon Dash Replenishment, which allows you to automatically order new brush heads as you get low.

It’s a truly premium product. Although it comes at quite the price point ($190 on Amazon), it’s a worthy investment in our books. This toothbrush offers a truly exceptional clean. This has a 4.7 out of 5-star rating on Amazon.



  • Smart Sensor Technology
  • Real-time feedback and coaching
  • 3 cleaning and 3 intensity modes


  • It’s expensive for a toothbrush!


4. Oral-B 7000 Series with Bluetooth & App – Best Full Featured

Oral-B Pro 7000 SmartSeries Black Electronic Power Rechargeable Toothbrush with Bluetooth Connectivity


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For those willing to shell out a few twenties more than the Oral-B 5000 series, this toothbrush is for you. The Oral-B 7000 series connects with Bluetooth 4.0, so you can get real-time updates as you brush your teeth using the Oral-B App connected to your smartphone. The significant difference between the 5000? This features a tongue cleaner that offers a specialized tongue cleaning mode.

If you’re willing to spend a bit more (around $150) than the 5000, the Oral-B 7000 series is a great option. Not only does it look modern and chic, but it also connects to give you the best cleaning experience you can ask for. That’s a winner in our books and at Amazon as well since it has a 4.7 out of 5-star rating.



  • Personalize your brushing
  • Long-lasting charge – a full 10 days!
  • Real-time brushing feedback


  • Some errors when using the device without the app


5. Philips Sonicare HX6321/02 Kids Connected Electric Toothbrush – Best for Kids

Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush


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Gamifying the tooth brushing experience is important for kids because it can create an interactive experience out of the process. With the Philips Sonicare HX6321/02 Kids Connected Electric Toothbrush, your kids will get the encouragement they need to keep brushing as it comes with an interactive app that sets milestones and gives rewards based on performance. From the parent’s perspective, this toothbrush is 75% more effective than regular brushing. Amazing!

You should definitely get this toothbrush if your child is bored with the regular brushing routine. Parents are clearly in love with this product for their kids. The gasification element is integral to the popularity of this app. This has a 4.7 out of 5-star ratings on Amazon with nearly 10,000 reviews as of this writing.



  • It’s adorable!
  • Interactive app that engages kids with their brushing routine
  • 50 strokes per second
  • for Kids 3+


  • Some errors were reported with the motors


6. Philips Sonicare ProtectiveClean 4100 – Best for Plaque Control

Philips Sonicare ProtectiveClean 4100 Rechargeable Electric Power Toothbrush, White, HX6817/01


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I emphasized the importance of plaque removal in my “best overall” toothbrush, and I’m highlighting it here again – with approximately 91% of U.S. adults aged 20–64 having dental cavities in permanent teeth, being proactive in dental health is so important.

That’s why I really love the Philips Sonicare ProtectiveClean 4100, and why I wanted to sneak it into this list. This device removes up to 7 times more plaque than manual, traditional toothbrushes, with pressure sensors that protect the teeth along the way. I believe this is important to include as I am always worried about the intensity of a brush and how it could potentially impact my teeth. I was pleased to find out that Philips had it covered.

If plaque has been impacting your life, or if you want to proactively avoid such an impact, this device is for you. Plain and simple.



  • Removes 7X more plaque versus a manual toothbrush
  • Includes a pressure sensor
  • A smart timer to help ensure the recommended 2-minute brushing time


  • Some users are asking for more simplicity


7. Philips Sonicare ProtectiveClean 6500 – Best for Whitening

Philips Sonicare ProtectiveClean 6500 Rechargeable Electric Power Toothbrush with Charging Travel Case

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If you’re looking for a brush that will eliminate surface stains and noticeably whiten your smile, then this is one of the best smart brushes available. Philips promises that the ProtectiveClean 6500 will whiten your teeth up to 2x more than a manual toothbrush in one week of use!

Featuring 3 different intensities and 3 different cleaning modes, this brush is certain to keep things nice and shiny. This electric toothbrush comes with a premium travel case and it also has a built-in pressure sensor and a two-minute timer to ensure consistent cleaning.

If your main reason for purchasing a smart electric toothbrush is to whiten your teeth up, then this highly-rated brush should be right up your alley. The ProtectiveClean 6500 cost about $170 and has a 4.8 out of 5 star rating on Amazon.



  • Whitens teeth 2x more than a manual brush in one week
  • Includes a pressure sensor
  • Smart two-minute timer for consistent cleaning


  • A bit pricey


8. Philips One by Sonicare Battery Electric Toothbrush – Best for Affordability

Philips One by Sonicare Battery Toothbrush, Mango Yellow, HY1100/02

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So maybe you’re looking for an electric brush that won’t break the bank. If that’s the case, then the Philips One by Sonicare Battery Toothbrush might be one to consider. It features most of the other common smart brush features like a 2-minute timer, 3-month battery life (runs on 1 AAA Battery), and comes with a travel case. You also have seven different colors to pick from Mango (pictured), Miami Coral, Midnight Navy Blue, Midnight Navy Blue, Shadow Black, Mint Light Blue, and Shimmer.

The Philips One by Sonicare Battery Electric Toothbrush has been on sale for a long time for just $15. That’s right, just $15 gets you a good Electric Toothbrush. If you want to spend about $25, you can get the rechargeable version of this toothbrush.



  • Very affordable
  • Long battery life
  • 7 fun colors
  • Did we mention it’s super affordable?


  • The only real downside is if you buy the battery version you will have to replace that battery from time to time


9. AquaSonic Black Series Ultra Whitening Toothbrush – Best for Travel

AquaSonic Black Series Ultra Whitening Toothbrush

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Finally, if you’re looking for an all-in-one package for taking your dental hygiene on the road, we have this smart toothbrush by AquaSonic. The Black Series Ultrasonic Whitening Toothbrush comes with 8 Dupont brush heads, a wireless charging base, and a travel case. Combine this with its impressive 4-week battery life and you’ve got a brush that’s made to travel!

AquaSonic promises that this powerful brush will remove 10x more plaque along the gum line than manual brushes, and up to 3x more plaque than other outdated electric toothbrushes. The Black Series is IPX7 rated waterproof, has 4 different cleaning modes, and has the traditional smart vibration timer to ensure consistent brushing.

The replacement brush heads that come with this brush are said to last for 4 months each, which means that this package comes with a 2.5-year supply of brush heads! If you hate ordering new brush heads or just want a quality smart brush that can travel with you, then the Black Series by AquaSonic is an excellent option.



  • Long battery life
  • Many replacement brush heads
  • Wireless charging


  • No real cons



From Oral-B to Fairywill, and everything in between, smart and connected toothbrushes are emerging on the market. With one in every seven adults suffering from extreme dental anxiety, it’s important to stay on top of our dental hygiene for long-term issue prevention. After all, our parents were after us for a reason when we were younger – and now, it’s time to focus on our dental hygiene and the dental hygiene of our children.



—  Best Smart Toothbrush FAQ  —

Q: What kind of electric toothbrushes do dentists recommend?

A: The easiest way to determine if a dentist has recommended the device is to see if an “ADA Accepted” stamp of approval is on the product. For example, you can see this stamp of approval below on the Philips Sonicare.


Q: How long do rechargeable batteries last?

A: It depends on the device and the battery, though most batteries last between 3-5 years. Be sure to treat your device well, such as don’t leave it running unnecessarily.


Q: Is an electric toothbrush better than a manual toothbrush?

A: Yes! It has been proven time and time again that a smart, electric toothbrush performs better than a manual toothbrush, due to the many features and benefits that a smart device has. Smart, electric toothbrushes are proven to be better than manual toothbrushes in terms of your teeth’ health.


Q: What is the best toothbrush on the market?

A: I, of course, have selected Oral-B as my “best” device, though you can certainly select the best device for you. It might be the Oral-B, or it might be something else! Whether you are fighting plaque, or you’re simply looking for an excellent brush, try one of the products on my list above.


Q: How much do smart toothbrushes cost?

A: The smart toothbrushes on this list are all across the board. Some are $40, while others are over $200. Find a solution that works best for you, and don’t be afraid to try a couple of options, especially within your own family!


Note, we just updated this article recently with new products and writing to give the most relevant products. 

As with any product, it is recommended that you replace your toothbrush every three or four months, or sooner if the bristles are frayed. There are toothbrush heads available on Amazon with these products; these can be replaced easily. Remember – a worn toothbrush won’t do a good job of cleaning your teeth. When you search for a product online, consider grabbing a few extra toothbrush heads while you place your order.

With so many smart and connected toothbrush options available on the market, which product will you try first?



Ideaing empowers you to live smarter. Our team researches and recommends only the best smart gadgets, and we may earn a small commission if you buy through our site. Our writers maintain strict editorial independence and integrity. Ideaing is independently owned and the opinions expressed here are our own. Learn more about us.

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