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The Best Smart Electric Toothbrushes of 2023 (Updated!)

Let’s face it, there are countless electric toothbrush brands and models out there. Figuring out the best ones can be a time-consuming task. That’s where our smart toothbrush buying guide comes in. If you haven’t tried an electric toothbrush, it’s worth considering for improved mouth, gum, and teeth hygiene. And don’t just take our word for it—check out this 11-year study highlighting the long-term benefits of powered toothbrushes.

Deep Cleans for hard to reach areas - Best Electric Toothbrushes

No matter which smart toothbrush you choose, it’s important to note that they’re not a replacement for regular dental checkups and cleanings. However, they can be a helpful tool for improving your daily brushing routine and keeping your teeth and gums healthy.

Here are some additional factors to consider when choosing a smart toothbrush:

  • Brush head type: Smart toothbrushes come with a variety of different brush head types, including oscillating-rotating, sonic, and ultrasonic. Choose a brush head type that is recommended by your dentist and that is comfortable for you to use.
  • Battery life: Smart toothbrushes typically have a battery life of anywhere from two to four weeks. Choose a toothbrush with a battery life that will meet your needs.
  • App features: Smart toothbrushes typically come with a companion app that allows you to track your brushing progress, customize your settings, and receive personalized feedback. Choose a toothbrush with an app that has the features that are most important to you.


Why should you trust Ideaing?

We pride ourselves on providing truly objective insight into our reviews and recommendations. We spend many hours researching, analyzing, and testing products. Below are our top picks.


Best Smart Toothbrush Comparison – 2023



1. Oral-B iO Series 10 Electric Toothbrush – Best Overall (But Pricey)

Oral-B iO Series 10 Rechargeable Electric Toothbrush

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The Oral-B iO Series 10 emerges as a trailblazer in smart toothbrush technology, presenting an impressive array of features that redefine the oral care experience. The promise of achieving 100% more plaque removal within a week, coupled with a fourfold increase along the gumline compared to manual brushes, positions this toothbrush as a formidable contender. Its AI tracking capabilities and real-time feedback, facilitated by iOSENSE technology, not only deliver a personalized clean but also eliminate the need for constant app-checking, streamlining the brushing process with unparalleled convenience.

At the core of the iO Series 10’s efficacy is its dentist-inspired round brush head, designed for optimal plaque removal and promising whiter teeth from the very first use by targeting surface stains. The integration of a pressure sensor, a standout feature within the Oral-B lineup, goes beyond the typical warning for excessive pressure. It provides nuanced guidance, signaling whether brushing pressure is too hard, too soft, or just right, ensuring a consistently effective and safe clean. With seven different cleaning modes catering to varied preferences, this toothbrush offers a versatile solution for individuals seeking a customized oral care routine.

The Oral-B iO Series 10 not only excels in performance but also considers practicality with features like a charging travel case and a fast charger. This enables users to maintain their oral care routine seamlessly, even when on the move. The inclusion of a battery level display on the charger adds a thoughtful touch to the overall user experience. Backed by Oral-B’s 30-day money-back guarantee, the iO Series 10 stands as a premium choice for those looking to invest in cutting-edge technology for a superior and personalized oral care regimen.


  • Advanced Technology with AI Tracking and Real-time Feedback
  • Quiet and smooth motion
  • Real-time feedback on brushing habits and technique
  • Detailed brushing reports on the app
  • Seven different cleaning modes
  • Inclusion of a charging travel case



  • Expensive brush and heads (starting price is $399.99)
  • Software is intended for single-user only (makes sense kind of but if you have a spouse, you probably don’t want to drop another $400 for a second toothbrush)
  • It makes last year’s Oral-B iO Series 9 Electric Toothbrush look like a great buy since you can now get one for around $250 at Amazon


2. Oral-B Pro 1000 – Best for Most People & Affordable

Oral-B Pro 1000 CrossAction Electric Toothbrush, Black

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Did you know that more than 80% of American adults suffer from a periodontal disease caused by plaque formation? With dental costs high, we should all be cognizant of how we can be impacted by plaque. That’s why Oral-B developed the Pro 1000, a toothbrush that removes 300% more plaque along the gum line, which makes it best for most people!

I really love the simple additions to this toothbrush. Complete with a pressure sensor, a 2-minute timer to remind you to keep brushing, and a 3D white brush head, the Pro 1000 makes the top of our list an easy decision to make. This comes in the colors Black (featured) and White.

If plaque is your enemy – and, let’s face it, it is the enemy of most of us here in America – this device is for you. It offers much more than a traditional, “dumb” toothbrush could provide. This has a 4.6 out of 5-star rating with over 130,000 reviews as of this writing on Amazon.



  • Removes up to 300% more plaque than “traditional” toothbrushes
  • 3D white brush-head
  • Pressure sensor


  • No real cons but there are cheaper electric toothbrushes


3. Philips Sonicare 9900 Prestige Rechargeable Electric Power Toothbrush – Top rated Smart Toothbrush

Philips Sonicare 9900 Prestige Rechargeable Electric Power ToothbrushGet it

We recently put the Philips Sonicare 9900 Prestige Rechargeable Electric Power Toothbrush to the test, and I must say, it has redefined my expectations for oral care. The standout feature, the SenseIQ technology, transforms this toothbrush into a smart companion for your teeth. Throughout my testing period, I could feel the technology adapting to the unique contours of my mouth, providing a customized and thorough cleaning experience. The intelligence behind SenseIQ became evident as I experienced a noticeably cleaner and refreshed feeling after each use, showcasing its effectiveness in catering to the individual needs of my teeth.

One of the most compelling claims by Philips is the removal of up to 20 times more plaque than a manual toothbrush. Skeptical initially, I decided to challenge this assertion, and the results were genuinely impressive. The Sonicare 9900 left my teeth feeling smoother, and its deep cleaning capabilities reached areas that are often challenging for a manual brush. Beyond cosmetic benefits, the promise of up to 15 times healthier gums in just six weeks is already showing positive signs. My gums feel firmer, and any sensitivity has diminished, emphasizing that this toothbrush goes beyond surface-level care, genuinely prioritizing overall oral health.

The design and functionality of the Sonicare 9900 further contribute to its excellence. The seamless one-touch control with a touch-interface design adds a modern and user-friendly element, while compatibility with both Android and iOS devices enhances convenience. The toothbrush’s sleek and compact design, coupled with the premium leatherette travel case with USB charging, makes it a perfect companion for those on the go. In conclusion, the Philips Sonicare 9900 Prestige is not just a toothbrush; it’s an intelligent oral care companion that delivers on its promises, making it a worthwhile investment for anyone serious about maintaining a healthy and vibrant smile.



  • SenseIQ Technology: Personalized and adaptive cleaning with intelligent SenseIQ technology for a tailored oral care experience.
  • Plaque Removal Power: Proven 20x more effective in plaque removal than manual toothbrushes, leaving teeth noticeably smoother.
  • Gum Health Transformation: Potential for up to 15x healthier gums in six weeks, evident in firmer gums and reduced sensitivity.
  • User-Friendly Design: Seamless one-touch control, touch-interface design, and compatibility with Android and iOS devices for an enhanced user experience. Compact and portable with a premium travel case for on-the-go oral care.


  • It’s expensive for a toothbrush, starts at $380 but can be bought for around $300 often times.
  • Some reviews have questions about the durability of this toothbrush. You might want to treat it gently.



4. Philips Sonicare HX6321/02 Kids Connected Electric Toothbrush – Best for Kids

Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush


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Gamifying the tooth brushing experience is important for kids because it can create an interactive experience out of the process. With the Philips Sonicare HX6321/02 Kids Connected Electric Toothbrush, your kids will get the encouragement they need to keep brushing as it comes with an interactive app that sets milestones and gives rewards based on performance. From the parent’s perspective, this toothbrush is 75% more effective than regular brushing. Amazing!

You should definitely get this toothbrush if your child is bored with the regular brushing routine. Parents are clearly in love with this product for their kids. The gasification element is integral to the popularity of this app. This has a 4.7 out of 5-star ratings on Amazon with nearly 20,000 reviews as of this writing.



  • It’s adorable!
  • Interactive app that engages kids with their brushing routine
  • 50 strokes per second
  • for Kids 3+


  • Some errors were reported with the motors



5. Colgate hum Black Electric Toothbrush with Travel Case – Best for Travel

Colgate hum Black Electric Toothbrush

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We got to test the Colgate hum Black Electric Toothbrush, and it has exceeded my expectations. The sleek design and ergonomic grip make it comfortable to hold, while the powerful sonic vibrations and soft bristles ensure a thorough and effective cleanliness. The brush goes beyond just cleaning; it syncs seamlessly with the accompanying app, providing real-time feedback on coverage, frequency, and duration. This personalized guidance has truly elevated my brushing routine, helping me achieve a cleaner and healthier smile.

One standout feature is the 2-minute timer, which pulses every 30 seconds to ensure I spend adequate time on each quadrant of my mouth. This has been a game-changer in maintaining a consistent brushing routine. Additionally, the toothbrush offers three different modes (normal, sensitive, deep clean), allowing me to tailor my brushing experience to my specific needs.

What sets the Colgate hum apart is the thoughtful design by dental experts. Colgate understands the importance of oral health, and this toothbrush reflects that commitment. The Amazon exclusive starter kit includes not only the smart toothbrush but also 2 brush heads, a convenient carrying case, and a charger. The rechargeable battery life is impressive, lasting up to 10 days on a single charge. Overall, the Colgate hum Black Electric Toothbrush is a fantastic investment for anyone looking to elevate their oral care routine and achieve a cleaner, healthier smile.



  • Dynamic Cleaning: Colgate hum Black Electric Toothbrush provides a powerful clean with sonic vibrations and soft bristles.
  • Smart Sync Technology: Seamlessly syncs with an app to track and guide your brushing routine for optimal oral care.
  • Timed Precision: Built-in 2-minute timer pulses every 30 seconds, ensuring thorough coverage during each brushing session.
  • Customizable Modes: Choose from three vibration levels (normal, sensitive, deep clean) for a personalized brushing experience.
  • Complete Kit: The Amazon exclusive starter kit includes the smart toothbrush, 2 brush heads, a carrying case, and a charger with a 10-day battery life.


  • Battery life could be better
  • Toothbrush heads could be a little more soft
  • Not as powerful as some of the other toothbrushes on this list


6. Bouse Pick – Last Year’s top pick: Oral-B iO Series 9 Electric Toothbrush

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The Oral-B iO Series 9 Electric Toothbrush is a high-end toothbrush that claims to offer a superior cleaning experience with its magnetic drive, 3D teeth tracking, and smart pressure sensor. It also has a color LCD screen that shows different modes and feedback.

Overall, the Oral-B iO Series 9 Electric Toothbrush seems to be a good option for improving your oral hygiene and getting a personalized brushing experience, if you can afford it and are interested in the latest technology. However, you may also get similar results with other cheaper and simpler electric toothbrushes.

Also as mentioned above, you can get this currently for around $250 on Amazon. That makes this toothbrush a much better buy than last year’s price of $330.


  • Thorough cleaning with micro-vibrations
  • Quiet and smooth motion
  • Real-time feedback on brushing habits and technique
  • Detailed brushing reports on the app
  • Travel case with power cable



  • Expensive brush and heads (starting price is $329.99)
  • Location detection is not very accurate
  • Battery life is not very long


From Oral-B to Fairywill, and everything in between, smart and connected toothbrushes are emerging on the market. With one in every seven adults suffering from extreme dental anxiety, it’s important to stay on top of our dental hygiene for long-term issue prevention. After all, our parents were after us for a reason when we were younger – and now, it’s time to focus on our dental hygiene and the dental hygiene of our children.



—  Best Smart Toothbrush FAQ  —

Q: What kind of electric toothbrushes do dentists recommend?

A: The easiest way to determine if a dentist has recommended the device is to see if an “ADA Accepted” stamp of approval is on the product. For example, you can see this stamp of approval below on the Philips Sonicare.


Q: How long do rechargeable batteries last?

A: It depends on the device and the battery, though most batteries last between 3-5 years. Be sure to treat your device well, such as don’t leave it running unnecessarily.


Q: Is an electric toothbrush better than a manual toothbrush?

A: Yes! It has been proven time and time again that a smart, electric toothbrush performs better than a manual toothbrush, due to the many features and benefits that a smart device has. Smart, electric toothbrushes are proven to be better than manual toothbrushes in terms of your teeth’ health.


Q: What is the best toothbrush on the market?

A: I, of course, have selected Oral-B as my “best” device, though you can certainly select the best device for you. It might be the Oral-B, or it might be something else! Whether you are fighting plaque, or you’re simply looking for an excellent brush, try one of the products on my list above.


Q: How much do smart toothbrushes cost?

A: The smart toothbrushes on this list are all across the board. Some are $40, while others are over $200. Find a solution that works best for you, and don’t be afraid to try a couple of options, especially within your own family!


Believe it or not, this article was first written on December 29, 2016. We just updated this article recently 11/10/23 with new products and writing to give the most relevant products. 

As with any product, it is recommended that you replace your toothbrush every three or four months, or sooner if the bristles are frayed. There are toothbrush heads available on Amazon with these products; these can be replaced easily. Remember – a worn toothbrush won’t do a good job of cleaning your teeth. When you search for a product online, consider grabbing a few extra toothbrush heads while you place your order.

Ideaing empowers you to live smarter. Our team researches and recommends only the best smart gadgets, and we may earn a small commission if you buy through our site. Our writers maintain strict editorial independence and integrity. Ideaing is independently owned and the opinions expressed here are our own. Learn more about us.

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