Shopping online is super convenient because you can do it just about anywhere, whether you’re lying in bed or sitting on your couch. You can even shop while sitting on the toilet. Whatever floats your boat.
But there is one big drawback, one that still warrants visiting a local shop from time to time. You cannot see the products in person, and that means you can’t try them out, or try on clothes. What if you could, though? What if you could see how a shirt or outfit is going to look on you, without the garments in hand?
That’s the idea behind VAIR, a mobile app that lets you try on clothes, virtually, while shopping online. It relies on augmented reality or AR, similar to IKEA’s Place app, only in this case it’s for clothing not furniture.
What Is VAIR?
VAIR will let you try on clothes using just your smartphone camera.
VAIR is a mobile app that will allow you to use your smartphone — and it’s camera — to “try on” clothes virtually, from select retailers.
Here’s an example of how it will work, as described by VAIR’s developer, Lia Cunningham:
1. Bob is online shopping at Macys.com. He sees a tuxedo he likes.
2. Bob sees a “Try This On!” button next to the tuxedo. He selects it.
3. Bob is redirected to VAIR’s application. He opens up his front camera, and sees the tuxedo overlayed on his image.
4. Now Bob can see what the tuxedo might look like on him. He feels more confident about making a purchase.
5. Since Bob has previously used VAIR to automatically capture his body measurements, he sees that a size Medium is recommended to him. VAIR compared Bob’s measurements with Macy’s product measurements for this item to calculate the size that is most likely to fit him best.
6. Bob selects “Purchase”. He is redirected back to Macys.com to checkout.
The VAIR service will partner with select retailers to offer “virtual try-on” experiences.
As of right now, however, VAIR is nothing more than a concept. When it’s up and running, the team plans to partner directly with several clothing retailers to offer “virtual try-on” experiences.
Obviously, the app needs to be created from the ground up before any of that happens. Which brings us to the discussion about funding.
How Do I Access It?
If you build it, they will come… or something like that.
Currently, Lia Cunningham has launched a Kickstarter campaign to get the project funded. If all goes well, the team plans to launch the VAIR Beta in June 2020, which is ambitious considering the current state of development.
It will be interesting to see how everything pans out. It’s a cool idea and it would certainly revolutionized online shopping, at least when it comes to ordering clothing online.