Smart lighting is awesome for obvious reasons, and if you already are a fan of Philips Hue products, then this will let you turn your Philips Hue lights into HomeKit-controllable lights, thus allowing for exciting new uses through 3rd party apps. Also, with this Philips Hue Bridge, you can expand your light network, control them, and schedule them, which can be great if you work late and don't want to come home to a dark house. Furthermore, it will let you set timers and alarms, connect to a variety of apps, and dim the light if you ever just aren't feeling like getting out of bed to do it manually. Granted, if you're the kind of person who still needs a physical switch, this bridge can also function as one, allowing you to assign different scenes to the 3 buttons so you can easily set up the lights according to your mood.
Amazon users give this product a rating of 4.3 out of 5 stars, and claim to love the seamless integration of this bridge to their Hue lights. Surprisingly, they also love the physical switch that comes with this bridge because they can get rid of their smartphones when they are at home, though they do enjoy using the app at times too. On the other hand though, some users are upset that it doesn't really fit with standard wall switch face plates, and others are disappointed with the overall aesthetic design.